What’s in a name?

June 23, 2009 in News | Comments (0)

Curt and I have been talking about this ‘reinvention’ idea for quite a while. Early on, we Googled reinvention and read what others are saying and doing regarding it. Then comes the day, June 8, 2009, when Curt and I decide to take the next step. We again Google ‘reinvention’ and what do we find on page one but www.gmreinvention.com. Hmmm. It hadn’t been there before when we looked. Us two former GMers didn’t expect to see GM thinking in the same words as we were thinking. But we agree, whether you are an individual or an organization, for profit, non-profit, entrepreneur, whatever — there is a need for reinvention.

ReInvention Station … what’s in a name? There is meaning within our name. Reinvent yourself, your organization, your business, your spirit. It’s about change. It’s about evolving and reemerging and becoming new and better. It’s energizing and enriching.

 
Sure, our initial thought was the ReInvention Center. That’s easy. That’s being used (many times over) and the url was already taken. Thank goodness. That meant we had to think about what we really wanted to become.
 
We started with our brand. We are part of The Mill at Lebanon – a historic, former textile mill with a train station our front. A-ha! Station. Stations in life or business. Railroad crossings. Crossings. Various paths. Difficult decisions. History meets today — and tomorrow. It’s graphic and descriptive. It fits the brand (and the url was available).
 
So here we are — ReInvention Station.
 
We welcome you on our journey. What would you like to learn at the ReInvention Station? What needs reinventing in your life?
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